Where Creativity Meets Engineering
Where Creativity Meets Engineering
Our blend of engineering, electronics, coding, and hands-on manufacturing expertise enables us to deliver tailored, unique solutions. We don’t just provide data; we bring a proven method that empowers our clients to excel, innovate, and unlock new possibilities.
Where Creativity Meets Engineering
Where Creativity Meets Engineering
Our blend of engineering, electronics, coding, and hands-on manufacturing expertise enables us to deliver tailored, unique solutions. We don’t just provide data; we bring a proven method that empowers our clients to excel, innovate, and unlock new possibilities.
Where Creativity Meets Engineering
Where Creativity Meets Engineering
Our blend of engineering, electronics, coding, and hands-on manufacturing expertise enables us to deliver tailored, unique solutions. We don’t just provide data; we bring a proven method that empowers our clients to excel, innovate, and unlock new possibilities.
Our method combines rider sensations (1), real-world measurements (2), advanced laboratory testing (3), and data-driven insights to deliver actionable results. Developed to address the challenge of narrowing differences in sports equipment, our method focuses on understanding what happens in real-world scenarios, replicating it in the lab, and analyzing the data using statistical models and AI. By generating, cleaning, and translating data (4), we reveal the interaction between athlete, terrain, and material, providing insights that create tangible value and drive informed decisions (5).
Our method combines rider sensations (1), real-world measurements (2), advanced laboratory testing (3), and data-driven insights to deliver actionable results. Developed to address the challenge of narrowing differences in sports equipment, our method focuses on understanding what happens in real-world scenarios, replicating it in the lab, and analyzing the data using statistical models and AI. By generating, cleaning, and translating data (4), we reveal the interaction between athlete, terrain, and material, providing insights that create tangible value and drive informed decisions (5).
Founder, Maker, Expert
With over 20 years of experience in product design, development, and manufacturing, we’ve worked with leading companies such as Danone, Philips, and Scalextric. Our expertise spans from CNC machinery and surfboard manufacturing to sustainable composites in collaboration with Entropy Resins and Connora. This diverse background forms the foundation for the unique solutions we provide in sports equipment optimization.

Founder, Maker, Expert
With over 20 years of experience in product design, development, and manufacturing, we’ve worked with leading companies such as Danone, Philips, and Scalextric. Our expertise spans from CNC machinery and surfboard manufacturing to sustainable composites in collaboration with Entropy Resins and Connora. This diverse background forms the foundation for the unique solutions we provide in sports equipment optimization.

Founder, Maker, Expert
With over 20 years of experience in product design, development, and manufacturing, we’ve worked with leading companies such as Danone, Philips, and Scalextric. Our expertise spans from CNC machinery and surfboard manufacturing to sustainable composites in collaboration with Entropy Resins and Connora. This diverse background forms the foundation for the unique solutions we provide in sports equipment optimization.
