We capture data on vibration, impacts, and movements in action, recording speed and trajectory during sports practice. We work with highly qualified riders and instructors to test equipment under real-world conditions.

Artificial Intelligence (AI) is set to take web design personalization to new heights. AI technologies enable websites to adapt in real-time to user behavior and preferences, offering a highly personalized browsing experience. Expect to see more AI-driven functionalities that anticipate user needs and tailor content and design accordingly.

With the rise of voice search devices and enhanced AI capabilities, voice user interfaces (VUIs) are becoming increasingly important in web design. VUIs allow users to interact with websites through voice commands, making navigation easier and enhancing accessibility. By 2025, incorporating VUIs into websites will be a standard practice, especially for accessibility compliance.

Micro-interactions are subtle design elements that enhance the user experience by making web interactions feel more human and engaging. As we approach 2025, expect micro-interactions to become more sophisticated, with animations and transitions that are not only aesthetically pleasing but also intuitive, guiding the user’s journey seamlessly across the website.